The Heterogeneous Best-Worst Choice Method in Market Research
نویسندگان
چکیده
منابع مشابه
Models of Sequential Evaluation in Best-Worst Choice Tasks
We examine the nature of best-worst data for modeling consumer preferences and predicting their choices. We show that, contrary to the assumption of widely used models, the best and worst responses do not originate from the same data-generating process. We propose a sequential evaluation model and show that later choices have systematically larger coefficients as compared to earlier choices. We...
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ژورنال
عنوان ژورنال: International Journal of Market Research
سال: 2010
ISSN: 1470-7853,2515-2173
DOI: 10.2501/s1470785309201430